SteveJobs 这位传奇人物我就不加以介绍了，我相信大家对他的认知除了他所经营的Apple 之外，就是他的口才和演讲能力。

感觉他对任何事都可以有很多想法，而他的思想总是能和他对 Apple 产品的质量要求相互映衬，像是他面对错误的方式（创新的过程一定会犯错，最好的方式就是要立即承认并面对错误，才能够马上着手处理问题），或是他对于细节的专注（设计不是他看起来美不美，而是它是否也很实用）。

他除了对自己的产品很有想法之外，他也有很多人生见解，以下是从他的一些访谈和演讲中所整理出来的名言佳句，与大家共勉之。

“Creativityis just connecting things. When you ask creative people how they did something,they feel a little guilty because they didn’t really do it, they just sawsomething. It seemed obvious to them after a while.

创意不外乎就是在不同事件之间搭建桥梁。如果你问那些有创意的人他们如何做事，他们或许会感到些许罪恶，因为他们没有真的在创造一个东西，他们只是善于观察不同事物，而想到每件事之间的可能性。”

“Rememberingthat you are going to die is the best way I know to avoid the trap of thinkingyou have something to lose. You are already naked. There is no reason not tofollow your heart.

记住，每个人终究会死去，所以你不需要再患得患失。而你已经赤裸裸地面对死亡，那你何必害怕去做自己想做的事呢。”

“Be ayardstick of quality. Some people aren’t used to an environment where excellenceis expected.

成为一个质量的标准。有些人还不习惯面对一个卓越的环境。”

“Youcan’?t connect the dots looking forward; you can only connect them lookingbackwards. So you have to trust that the dots will somehow connect in yourfuture. You have to trust in something ? your gut, destiny, life, karma,whatever. 你无法预先把现在所发生的点点滴滴串联起来，只有在未来回顾今日时，你才会明白这些点点滴滴是如何串在一起的。所以你现在必须相信，眼前现在发生的点点滴滴，将来多少都会连结在一起。你得去相信，相信直觉也好、命运也好、生命也好、或甚至是轮回。”

“Yourwork is going to fill a large part of your life, and the only way to be trulysatisfied is to do what you believe is great work. And the only way to do greatwork is to love what you do. If you haven?t found it yet, keep looking. Don?tsettle. As with all matters of the heart, you?ll know when you find it. 你的工作会占据你人生中很大的一部份，所以你要对你的人生满意，就去做你自己觉得伟大的事。而要成就伟大的事前，你必须先爱你正在做的工作。如果你还没找到你想做的事，就继续找，千万别屈就于自己不喜欢的事。用尽所有心力去找，你会找到的。”

“Beingthe richest man in the cemetery doesn’t matter to me. ? Going to bed at nightsaying we’?ve done something wonderful ? that?’s what matters to me. 成为坟墓堆中最有钱的人对我来说毫无意义，对我来说最重要的是，晚上睡觉前我可以告诉自己我今天做了一件了不起的事。”

“I?’mas proud of many of the things we haven’?t done as the things we have done.Innovation is saying no to a thousand things. 对于那些我们已完成的事情和那些我们没有去做的事情，我都同样引以为傲。因为创新也是有需要对千千百百种点子说不的时候。”

“Ithink if you do something and it turns out pretty good, then you should go dosomething else wonderful, not dwell on it for too long. Just figure out what’?snext. 我想如果你顺利的完成大作，那么你应该开始着手去做别的事情，别专注在美好的事情上太久，要不断寻找下一个目标。”

“Gettingfired from Apple was the best thing that could have ever happened to me. Theheaviness of being successful was replaced by the lightness of being a beginneragain. It freed me to enter one of the most creative periods of my life. 被 Apple 炒鱿鱼对我来说是个很棒的经验。成功者的沉重光辉被重新开始所带来的轻松感取代，这种感觉让我重新拥抱自由，让我进入到我人生中最有创造力的阶段。”

“Qualityis more important than quantity. One home run is much better than two doubles. 质比量还要重要，就像一支全垒打比起两支二垒安打还要好。”

“When Iwas 17, I read a quote that went something like: ‘If you live each day as if itwas your last, someday you’ll most certainly be right.’ It made an impressionon me, and since then, for the past 33 years, I have looked in the mirror everymorning and asked myself: ‘If today were the last day of my life, would I wantto do what I am about to do today? 我曾在 17 岁时读过这么一句名言：『如果你把每一天当成自己人生的最后一天来过，你才能够明白人生的真谛』，这句话令我印象深刻，此后的33 年来，我每天早上都会对着镜子自问：『如果今天是我生命的最后一天，我还会想去做我今天要去做的事吗？』，每当我心里的答案是『不』时，我知道自己需要做出改变了。”

“I’mconvinced that about half of what separates successful entrepreneurs from thenon-successful ones is pure perseverance. 我相信成功的企业家和不成功的企业家之间的差别有一半原因都在于纯粹的『坚持』。”

“I wantto put a ding in the universe. 我想在宇宙中冲撞出一个凹痕。”

 

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